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Web Analytics

Privian’s web analytics is a tool for monitoring your website’s visits and monitoring the performance of your online campaigns. It is an ethical, cookie-less alternative to Google Analytics and similar products.


  • Doesn’t use cookies
  • GDPR compliant by design
  • No cookie banner required
  • Easy to use and understand
  • Fast and lightweight
  • Respects Do Not Track browser settings

Metrics we collect

We collect all important metrics that help you understand your traffic and monitor the performance of your campaigns. All information is anonymized and does not include PII.

  • Pageviews and unique visits
  • Landing pages and exit pages
  • Source of traffic (direct, search, social, paid ads, etc.)
  • Referrers
  • UTM tags (for tracking campaigns)
  • Custom events and conversion funnels
  • Browser name
  • Country and region (approximate location)
  • Device type (desktop, mobile, etc.)
  • Operating system
  • Duration of visits

Compliant with privacy regulations

We don’t use cookies or other tracking mechanisms and we don’t collect any PII from your visitors. This makes Privian’s web analytics fully compliant with GDPR, CCPA and other privacy regulations by design. You don’t need to ask for consent when using it on your website. If you currently show the cookie banner only because of Google Analytics, with, you can ditch the banner as well.

For more information on how we handle data, please visit our GDPR page.

Get Started

To get started with our analytics, you will need to add your domain name and enable analytics. Once enabled, you’ll be given a unique HTML code (a script tag) that needs to be inserted into your website.